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Research papers

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Andrew Vincent, Nina Müller, Dörte Töllner
Company: Point-Blank International GmbH
November 20, 2013
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Citation

Vincent, Müller and Töllner (2013a, November 20). Lessons from Don Quixote. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lessons-from-don-quixote-8097


Research papers

Insight simplicity

Striving for simplicity itself is nothing new. However, what has changed is the level of distraction in the current age. Within this context it is now difficult for decision makers to see the information they need. Successful insight delivery must...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Sangeeta Gupta, Andrew Vincent
Company: PepsiCo
March 20, 2011
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Citation

Gupta and Vincent (2011a, March 20). Insight simplicity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insight-simplicity


Research papers

A healthy dose of normality

This presentation demonstrates that most patient research may at best be dumbing down what we can potentially understand and at its worst reaching the wrong conclusions. The implication is that a different approach is needed and this presentation...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Andrew Vincent
March 3, 2010
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Citation

Vincent, A. (2010a, March 03). A healthy dose of normality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-healthy-dose-of-normality